Video isn't just about old school television shows, advertisements and tutorials anymore - short, crisp and engaging content across different formats is becoming increasingly popular in a world where stories are consumed on the go.
OTT players like Netflix, Hotstar, and Voot are keen to find a common currency to measure viewership numbers and improve advertising options as well as content. Urvi Malvania reports.
Netflix and Amazon Prime gain market share at the cost of Indian platforms Hotstar, VOOT, Jio Cinema.
Companies like Amazon Prime Video are also temporarily lowering bit rates -- a measure of how much data is being transferred -- to ease pressure on telecom network infrastructure.
'How far would I go to fight for what I believe in?' 'If push comes to shove, I'd go a very long way.'
India captain Virat Kohli has questioned the 'utility' of pre-series tour games if the touring side is not provided with ideal conditions and opposition before a Test series starts.
Your sibling will thank you for these, says Ashish Narsale.
Putting together a play about the Father of the Nation is no easy task. But when that play is a musical, the challenges increase.
Heartfelt, sharp, aware, bright, and sincere, these are the best speeches from the show.
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